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adexchanger.com

95 / 100
DomainScore
52 / 100
Ahrefs URL Rating
41 / 100
Majestic Trust Flow +6
83 / 100
Ahrefs Domain Rating +1
7793
Ahrefs Referring Domains
0 / 24
Spam and Blacklists flags
Most common dofollow anchors
[image]
AdExchanger
Read More
Most common country
us country flag
Most common TLD
.com
885
Unique Backlinks
474
Unique Domains
3
Backlinks Lost

High 27%

Mid 32%

Low 41%

Quality Distribution

Backlinks

Most common dofollow anchors

Anchor No. Domains
[image] 54
AdExchanger 20
Read More 8
Ad Exchanger 8
Read more 5
check this resource 4
AdExchanger.com 3
adexchanger.com 3
article 3
Verve 3
better serve advertisers 3
Terms of Use 3
Adexchanger 3

Most common countries

IP Country No. Domains
us country flag 286
de country flag 17
gb country flag 13
ie country flag 8
nl country flag 5
es country flag 5

Most common TLD's

Domain TLD No. Domains
.com 369
.org 21
.net 11
.io 11
.uk 6
.co 6
59
Lost Backlinks
43
Unique Sources
Domainscore From To Time checked
0/100 http://www.i4ilp.com/author/info/ adexchanger.com/mobile/how-the-shpock-shopping-app-weaned-itself-from-demographic-data/ 16 May 2019
0/100 http://www.i4ilp.com/ adexchanger.com/mobile/how-the-shpock-shopping-app-weaned-itself-from-demographic-data/ 16 May 2019
0/100 http://www.i4ilp.com/category/deals-and-coupons/ adexchanger.com/mobile/how-the-shpock-shopping-app-weaned-itself-from-demographic-data/ 16 May 2019
0/100 http://www.i4ilp.com/a-complete-guide-how-to-save-money-on-your-mobile-phone/ adexchanger.com/mobile/how-the-shpock-shopping-app-weaned-itself-from-demographic-data/ 16 May 2019
8/100 http://www.deutsch.com/ adexchanger.com/platforms/zucks-privacy-manifesto-is-business-as-usual-for-advertisers/ 13 May 2019
0/100 http://www.tvexchanger.com/terms-conditions/ adexchanger.com/ 27 Apr 2019
6/100 https://www.aminopay.com/ adexchanger.com/online-advertising/att-bayer-bet-blockchain-tame-digital-advertising/ 25 Apr 2019
3/100 http://seofeeds.nl/ adexchanger.com/the-sell-sider/ads-txt-web-1-0-solution-web-3-0-problem/ 25 Apr 2019
7/100 https://davechen.net/ adexchanger.com/online-advertising/digital-ad-market-soars-to-88-billion-facebook-and-google-contribute-90-of-growth/ 21 Apr 2019
2/100 http://insightee.com.br/blog/ adexchanger.com/data-driven-thinking/data-driven-marketing-after-gdpr/ 19 Apr 2019
0/100 https://www.cidewalk.com/ adexchanger.com/mobile/cidewalk-hooks-up-with-yahoo-small-business-to-reach-more-mom-and-pops/ 14 Apr 2019
66/100 https://www.flashtalking.com/ adexchanger.com/analysts/forrester-creative-advertising-technology-evolves-toward-personalization/ 07 Apr 2019
66/100 https://www.flashtalking.com/ adexchanger.com/online-advertising/why-british-gas-ditched-googles-ad-server/ 07 Apr 2019
25/100 https://goodwaygroup.com/ adexchanger.com/platforms/goodway-group-creates-its-own-low-fee-supply-path-to-pubmatic/ 05 Apr 2019
41/100 http://www.iaaglobal.org/ adexchanger.com/tv-2/nielsen-will-accelerate-use-of-cloud-and-ai-tech/ 04 Apr 2019
4/100 https://www.curacity.com/ adexchanger.com/publishers/travel-pub-fathom-uses-attribution-tech-to-prove-that-its-content-packs-a-punch/ 03 Apr 2019
23/100 https://industrypreview.com/ adexchanger.com/ 31 Mar 2019
57/100 https://oniracom.com/blog adexchanger.com/author/allison-schiff/ 28 Mar 2019
57/100 https://oniracom.com/blog adexchanger.com/mobile/proyo-scoops-market-share-location-data-infused-marketing-strategy/ 28 Mar 2019
1/100 https://www.forteventures.com/ adexchanger.com/online-advertising/integrate-buys-listenloop-to-help-b2b-marketers-link-programmatic-to-demand-gen/ 28 Mar 2019
6/100 https://www.weareilluma.com/blog adexchanger.com/platforms/index-exchange-called-out-for-tweaking-its-auction/ 23 Mar 2019
9/100 https://www.jelli.com/ adexchanger.com/digital-audio-radio/iheartmedia-to-acquire-programmatic-radio-platform-jelli/ 18 Mar 2019
12/100 http://www.mediaocean.com/ adexchanger.com/agencies/4as-ceo-marla-kaplowitz-on-repairing-agency-client-trust-and-getting-back-to-growth/ 07 Mar 2019
25/100 https://goodwaygroup.com/ adexchanger.com/data-driven-thinking/the-state-of-ad-tech-heading-into-2019-in-gifs/ 02 Mar 2019
10/100 https://www.thevab.com/ adexchanger.com/tv-2/xandr-ceo-brian-lesser-atts-strategy-is-fundamentally-different-than-verizons/ 01 Mar 2019
41/100 http://www.iaaglobal.org/ adexchanger.com/data-exchanges/marketers-must-step-back-from-personalization-and-automation/ 01 Mar 2019
83/100 http://www.toprankblog.com/ adexchanger.com/data-driven-thinking/ai-is-eating-advertising-and-2019-will-be-critical-for-getting-it-right/ 28 Feb 2019
100/100 http://www.journaldunet.com/ adexchanger.com/platforms/openx-lays-off-100-employees-and-pivots-to-video/ 28 Feb 2019
0/100 http://www.wagsit.com/ adexchanger.com/data-driven-thinking/product-teams-are-the-mobile-marketers-of-tomorrow/ 16 Feb 2019
0/100 http://www.wagsit.com/ adexchanger.com/data-driven-thinking/closing-the-gap-between-marketers-and-technology/ 16 Feb 2019
7/100 https://www.fullmontyshow.com/ adexchanger.com/strategy/marketing-vet-jim-stengel-spent-25-years-at-pg-and-hes-got-some-advice/ 14 Feb 2019
1/100 http://www.party101.com/ adexchanger.com/digital-tv/att-first-party-data-floods-into-turners-linear-and-digital-inventory/ 13 Feb 2019
9/100 https://blog.beeswax.com/ adexchanger.com/data-driven-thinking/hidden-dangers-supply-path-optimization/ 09 Feb 2019
10/100 https://business.ticketmaster.com/ adexchanger.com/online-advertising/what-ticketmaster-is-grateful-for-this-thanksgiving-hint-its-the-nfl/ 09 Feb 2019
35/100 https://videologygroup.com/ adexchanger.com/tv-and-video/tv-advertising-readies-performance-lifetime/ 03 Feb 2019
5/100 http://www.swirl.com/ adexchanger.com/mobile/beacon-platform-swirl-locates-18-million-in-series-c/ 01 Feb 2019
25/100 https://goodwaygroup.com/ adexchanger.com/data-driven-thinking/what-weve-already-learned-from-direct-to-consumer-companies/ 30 Jan 2019
58/100 http://www.spotx.tv/ adexchanger.com/digital-tv/discovery-to-run-automated-guaranteed-programmatic-campaigns-through-spotx/ 29 Jan 2019
27/100 http://adcontrarian.blogspot.com/ adexchanger.com/ad-exchange-news/pgs-pritchard-dont-want-waste-time-money-crappy-media-supply-chain/ 26 Jan 2019
27/100 http://adcontrarian.blogspot.com/ adexchanger.com/agencies/ana-confirms-fbi-criminal-investigation-on-ad-transparency/ 26 Jan 2019
0/100 http://articles.guntherlee.com/showarticles.php?cat=144 adexchanger.com/data-driven-thinking/why-the-digital-advertising-industry-needs-an-ethics-by-design-framework/ 09 Jan 2019
1/100 http://blockchaintimes.io/2018/06/21/thursday-june-21-2018-daily-news-digest/ adexchanger.com/online-advertising/still-blocks-blockchain-ad-tech-hopes-race-year/ 01 Jan 2019
25/100 https://www.jivox.com/ adexchanger.com/analysts/forrester-creative-advertising-technology-evolves-toward-personalization/ 24 Dec 2018
25/100 https://goodwaygroup.com/blog/ adexchanger.com/data-driven-thinking/through-consolidation-and-net-neutrality-repeal-the-duopoly-could-become-a-lots-more-opoly/ 22 Dec 2018
25/100 https://goodwaygroup.com/blog/ adexchanger.com/data-driven-thinking/oracle-salesforce-adobe-ttd-oath-independent-ssps-roku-and-liveramp-must-come-together/ 22 Dec 2018
25/100 https://goodwaygroup.com/blog/ adexchanger.com/agencies/goodway-group-prez-jay-friedman-fights-the-good-fight-against-last-click-attribution/ 22 Dec 2018
7/100 https://www.fullmontyshow.com/ adexchanger.com/ad-exchange-news/how-advertisers-are-using-twitch-to-reach-people-who-hate-ads/ 10 Dec 2018
0/100 http://www.valuenewsnetwork.com/news-feeds adexchanger.com/mobile/applovin-picks-up-400m-in-pe-investment-plans-acquisitions-and-potential-ipo/ 08 Dec 2018
4/100 http://www.emmetmarvin.com/news-events/market-intelligence-briefing adexchanger.com/digital-tv/sorenson-files-chapter-11-bankruptcy-to-escape-sinclair-deal/ 01 Dec 2018
0/100 https://jppcurrentevents.wordpress.com/ adexchanger.com/online-advertising/who-wins-and-loses-as-brands-flee-the-long-tail/ 25 Nov 2018
40/100 https://www.owneriq.com/ adexchanger.com/online-advertising/is-2016-the-year-marketers-embrace-data-sharing/ 24 Nov 2018
1/100 http://revelationnow.net/beginning-of-the-sorrows/ adexchanger.com/data-driven-thinking/data-drought-prepare-for-a-deluge/ 23 Nov 2018
1/100 https://digitalinasia.com/ adexchanger.com/online-advertising/why-ad-tech-in-search-of-an-exit-has-reason-to-hope/ 22 Nov 2018
1/100 https://digitalinasia.com/ adexchanger.com/mobile/why-cpgs-beating-up-on-influencers-is-great-for-influencer-marketing/ 22 Nov 2018
23/100 https://www.sessionm.com/ adexchanger.com/ad-exchange-news/everyone-wants-to-be-a-cdp-heres-whos-actually-doing-it/ 21 Nov 2018
30/100 https://resolutionmedia.com/us/en/news-events/ adexchanger.com/adexchanger-talks/podcast-marketing-finds-its-voice/ 20 Nov 2018
10/100 https://www.thevab.com/ adexchanger.com/tv-2/turner-ad-sales-boss-donna-speciale-wants-to-blur-the-line-between-linear-and-digital/ 20 Nov 2018
0/100 http://www.xxmg.me/ adexchanger.com/ 16 Nov 2018
4/100 https://us.dentsuaegisnetwork.com/ adexchanger.com/agencies/merkles-david-williams-on-using-identity-in-a-gdpr-world/ 10 Nov 2018

Spam and Blacklists

0 / 24 flags found
  • Domainstats Spam Flags

    0 / 12 flags found

  • Google Safe Browsing 17 May 2019

    Clean

  • WOT 09 Jul 2018

    Trustworthiness - Good (confidence 8%)

    Child Safety - Excellent (confidence 7%)

    Category - Good site (confidence 8%)

  • McAfee 07 Jul 2018

    Threat Intelligence: Minimal Risk

    Web Category: Technical/Business Forums

  • squidblacklist.org 12 May 2019

    Clean

  • Malwaredomains.com 13 May 2016

    Clean

  • PhishTank.com 13 May 2016

    Clean

  • Malwarebytes.org 13 May 2016

    Clean

  • spam404.com 13 May 2016

    Clean - Database of scammers

  • Spamhaus 13 May 2016

    Clean - 9 different lists

  • Surbl.org 13 May 2016

    Clean - 6 different lists

  • Spam Eating Monkey 13 May 2016

    Clean - 2 different lists

  • JunkemailFilter.com 13 May 2016

    Clean - 5 different lists

Registration details

2008-07-13

Registration Date

FastDomain Inc.

Registrar

14 Aug 2015

Whois checked

IP info

Updated 24 Apr 2019
104.198.60.168
IP
(2 domains on this IP)
Updated 26 Jan 2018 0
IP Blacklists
(out of 23 blacklist-providers)
Mountain View us country flag
Location
AS15169 Google Inc.
ISP

Name Servers

- Updated 14 Aug 2015
Name
dns1.stabletransit.com
dns2.stabletransit.com

Crawl Information

Updated 15 May 2019
0.72s
Time to fetch
200
HTTP code

https://adexchanger.com/

Final URL

Title

AdExchanger | News and Views on Data-Driven Digital Advertising and Marketing

h1

AdExchanger.com

Favicon

favicon

Word count

2677

Dofollow links on the home page

External: 15
Internal: 116

Description

AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.

SEO Metrics from third parties

Updated 07 Jul 2018
83 +1
ahrefs Domain Rating
7793
Domains Linking in

52 - https://adexchanger.com/ (home page)

Pages with the highest Ahrefs URL Rating
37841
Pages crawled by Ahrefs
Updated 01 Apr 2019
72 +9
Domain Authority
52 +1
Page Authority
Updated 13 Mar 2019 / 01 Jan 2019
53 -1
Citationflow
41 +6
Trustflow
Computers/Internet/On the Web
Category
Yes
In Majestic Top Million?
5777 (-32)
Referring Subnets
7359 (-7)
Referring IPs
14098 (+131)
Global Rank
7379 (+62)
Rank for all

Old SEO Metrics

Updated 05 Feb 2019
56259
Global Rank

20701 Flag of United States
National Rank

Internet Archive

Updated 07 Jul 2018
2482
Times Saved
01 Mar 2003
First Snapshot
04 Jul 2018
Last Snapshot

Mobile

Updated 07 Jul 2018
19
Mobile Speed

21
Desktop Speed
99
User Experience

Full info on this link.

Social Media

Updated 13 Jul 2018
856
Facebook Mentions

Pages

681
No. pages
Title and URL Backlinks First H1 No. of Words Internal Links External Links Time Crawled
http://www.adexchanger.com/ (HTTP 301)
Redirect to: http://adexchanger.com/
8 16 May 2019
http://adexchanger.com/ (HTTP 301)
Redirect to: https://adexchanger.com/
7 16 May 2019
AdExchanger | News and Views on Data-Driven Digital Advertising and Marketing
https://adexchanger.com/
7 AdExchanger.com 2677 116 15 15 May 2019
This Is How Google Is Preparing For GDPR | AdExchanger
https://adexchanger.com/privacy/this-is-how-google...
6 AdExchanger.com 2031 64 16 16 May 2019
Fraudsters Are Masquerading As Real DSPs | AdExchanger
https://adexchanger.com/online-advertising/fraudst...
5 AdExchanger.com 1404 62 16 16 May 2019
Ads.txt: A Web 1.0 Solution To A Web 3.0 Problem | AdExchanger
https://adexchanger.com/the-sell-sider/ads-txt-web...
5 AdExchanger.com 2439 70 19 16 May 2019
http://adexchanger.com/privacy-policy (HTTP 301)
Redirect to: http://www.accessintel.com/privacypolicy/
4 16 May 2019
Essence Decreases Its Investment In Third-Party Data | AdExchanger
https://adexchanger.com/agencies/essence-decreases...
4 AdExchanger.com 904 62 14 16 May 2019
Verve Closes European Business Thanks To GDPR | AdExchanger
https://adexchanger.com/mobile/verve-closes-europe...
4 AdExchanger.com 900 63 15 16 May 2019
http://adexchanger.com/data-driven-thinking/consum... (HTTP 301)
Redirect to: https://adexchanger.com/data-driven-thinking/consumers-right-opt-advertising/
3 16 May 2019
http://adexchanger.com/online-advertising/define-p... (HTTP 301)
Redirect to: https://adexchanger.com/online-advertising/define-programmatic-buying/
3 16 May 2019
http://adexchanger.com/terms-conditions (HTTP 301)
Redirect to: http://www.accessintel.com/privacypolicy/
3 16 May 2019
http://www.adexchanger.com/data-exchanges/can-you-... (HTTP 301)
Redirect to: http://adexchanger.com/data-exchanges/can-you-identify-me-now-a-deep-dive-on-verizons-data-practices/
3 16 May 2019
Everyone Wants To Be A CDP. Here's Who's Actually Doing It. | AdExchanger
https://adexchanger.com/ad-exchange-news/everyone-...
3 AdExchanger.com 2068 67 17 16 May 2019
The Media Agency's Guide To GDPR And EPrivacy | AdExchanger
https://adexchanger.com/agencies/media-agencys-gui...
3 AdExchanger.com 2670 66 14 16 May 2019
4 Things To Know As Out-Of-Home Goes Programmatic | AdExchanger
https://adexchanger.com/digital-out-of-home/4-thin...
3 AdExchanger.com 2071 65 18 16 May 2019
Johnson & Johnson Taps Interactive Mobile Ads To Drive Purchase Intent For Retail Partners | AdExchanger
https://adexchanger.com/mobile/johnson-johnson-tap...
3 AdExchanger.com 1078 61 14 16 May 2019
Why CPGs Beating Up On Influencers Is Great For Influencer Marketing | AdExchanger
https://adexchanger.com/mobile/why-cpgs-beating-up...
3 AdExchanger.com 1052 62 17 16 May 2019
Google’s GDPR Consent Tool Will Limit Publishers To 12 Ad Tech Vendors | AdExchanger
https://adexchanger.com/online-advertising/googles...
3 AdExchanger.com 1407 64 16 16 May 2019
Index Exchange Called Out For Tweaking Its Auction | AdExchanger
https://adexchanger.com/platforms/index-exchange-c...
3 AdExchanger.com 1611 65 15 16 May 2019
Washington Post Builds Tech That Dynamically Inserts Ads Into Podcasts | AdExchanger
https://adexchanger.com/podcast/washington-post-bu...
3 AdExchanger.com 797 61 14 16 May 2019
http://adexchanger.com/ad-exchange-news/appnexus-s... (HTTP 301)
Redirect to: https://adexchanger.com/ad-exchange-news/appnexus-strikes-back-against-googles-attempt-to-end-header-bidding/
2 16 May 2019
http://adexchanger.com/ad-exchange-news/header-bid... (HTTP 301)
Redirect to: https://adexchanger.com/ad-exchange-news/header-bidding-wrappers-another-step-toward-the-end-of-the-waterfall/
2 16 May 2019
http://adexchanger.com/data-driven-thinking/broken... (HTTP 301)
Redirect to: https://adexchanger.com/data-driven-thinking/broken-trust-can-agencies-regain-credibility/
2 16 May 2019
http://adexchanger.com/data-driven-thinking/compar... (HTTP 301)
Redirect to: https://adexchanger.com/data-driven-thinking/comparing-apples-apples-questions-auditors/
2 16 May 2019
http://adexchanger.com/data-driven-thinking/thank-... (HTTP 301)
Redirect to: https://adexchanger.com/data-driven-thinking/thank-you-second-price-auctions-for-getting-us-this-far/
2 16 May 2019
http://adexchanger.com/data-exchanges/dynamic-yiel... (HTTP 301)
Redirect to: https://adexchanger.com/data-exchanges/dynamic-yield-builds-an-ad-server-for-website-content/
2 16 May 2019
http://adexchanger.com/events (HTTP 301)
Redirect to: https://adexchanger.com/events
2 16 May 2019
http://adexchanger.com/mobile/pinterest-two-thirds... (HTTP 301)
Redirect to: https://adexchanger.com/mobile/pinterest-two-thirds-of-all-pins-come-from-brand-or-business-websites/
2 16 May 2019
http://adexchanger.com/online-advertising/why-in-b... (HTTP 301)
Redirect to: https://adexchanger.com/online-advertising/why-in-banner-video-wont-die/
2 16 May 2019
http://adexchanger.com/platforms/revresponse-conne... (HTTP 301)
Redirect to: https://adexchanger.com/platforms/revresponse-connects-publishers-with-b2b-content-marketing/
2 16 May 2019
http://www.adexchanger.com/ad-exchange-news/inpowe... (HTTP 301)
Redirect to: http://adexchanger.com/ad-exchange-news/inpowered-wants-to-avoid-clickbait-by-focusing-on-engagement/
2 16 May 2019
http://www.adexchanger.com/data-driven-thinking/ho... (HTTP 301)
Redirect to: http://adexchanger.com/data-driven-thinking/how-to-measure-native-advertising-performance/
2 16 May 2019
http://www.adexchanger.com/data-driven-thinking/yo... (HTTP 301)
Redirect to: http://adexchanger.com/data-driven-thinking/your-dsp-has-rtb/
2 16 May 2019
http://www.adexchanger.com/digital-marketing-2/for... (HTTP 301)
Redirect to: http://adexchanger.com/digital-marketing-2/forrester-more-content-marketing-vendors-aim-for-complete-solution/
2 16 May 2019
http://www.adexchanger.com/digital-marketing-2/wil... (HTTP 301)
Redirect to: http://adexchanger.com/digital-marketing-2/will-click-fueled-content-marketing-crash/
2 16 May 2019
http://www.adexchanger.com/on-the-ecosystem/what-i... (HTTP 301)
Redirect to: http://adexchanger.com/on-the-ecosystem/what-if-online-doesnt-work-for-branding/
2 16 May 2019
http://www.adexchanger.com/online-advertising/alti... (HTTP 301)
Redirect to: http://adexchanger.com/online-advertising/altimeter-sees-two-paths-to-native-at-scale/
2 16 May 2019
http://www.adexchanger.com/the-sell-sider/incentiv... (HTTP 301)
Redirect to: http://adexchanger.com/the-sell-sider/incentivizing-low-bidding/
2 16 May 2019
http://www.adexchanger.com/the-sell-sider/viewable... (HTTP 301)
Redirect to: http://adexchanger.com/the-sell-sider/viewable-impressions-isnt-the-answer/
2 16 May 2019
Amazon’s Header Tag Goes Server-Side And Brings In Outside Demand | AdExchanger
https://adexchanger.com/ad-exchange-news/amazons-h...
2 AdExchanger.com 1146 63 15 16 May 2019
DSPs In A Tight Spot As Amazon, Google And In-Housing Make Gains | AdExchanger
https://adexchanger.com/ad-exchange-news/dsps-tigh...
2 AdExchanger.com 1081 62 14 16 May 2019
Inc. Mag’s Revenue Survey Indicates Slowing Growth In Ad Tech | AdExchanger
https://adexchanger.com/ad-exchange-news/inc-mags-...
2 AdExchanger.com 1245 64 15 16 May 2019
Inside Criteo: Examining The Gears That Run The Engine
https://adexchanger.com/ad-exchange-news/inside-cr...
2 AdExchanger.com 1970 66 14 16 May 2019
For Kiehl’s, More Data and More Business Hasn’t Meant More Advertising | AdExchanger
https://adexchanger.com/ad-exchange-news/kiehls-da...
2 AdExchanger.com 1079 62 14 16 May 2019
Snap Democratizes Ad API; AT&T Never Came Back To YouTube | AdExchanger
https://adexchanger.com/ad-exchange-news/wednesday...
2 AdExchanger.com 994 62 28 16 May 2019
Accuen Continues To Decline As Omnicom Clients Move Away From Trading Desks | AdExchanger
https://adexchanger.com/agencies/accuen-continues-...
2 AdExchanger.com 964 64 14 16 May 2019
Marketers Explain - 'What Is An Agency?' | AdExchanger
https://adexchanger.com/agencies/whats-an-agency/
2 AdExchanger.com 1552 71 23 16 May 2019
Flash In The Pan: Historical Lessons Of Adobe's Macromedia Acquisition
https://adexchanger.com/data-driven-thinking/flash...
2 AdExchanger.com 1590 63 23 16 May 2019
How Digitally Native Brands Succeed On Programmatic | AdExchanger
https://adexchanger.com/data-driven-thinking/how-d...
2 AdExchanger.com 1220 62 19 16 May 2019
Inaccurate Segments May Be Costing Advertisers Billions | AdExchanger
https://adexchanger.com/data-driven-thinking/inacc...
2 AdExchanger.com 1143 64 29 16 May 2019
Surviving Social In B2B Marketing | AdExchanger
https://adexchanger.com/data-driven-thinking/survi...
2 AdExchanger.com 1193 61 17 16 May 2019
Ad ID Consortium Joins Forces With DigiTrust | AdExchanger
https://adexchanger.com/data-exchanges/ad-id-conso...
2 AdExchanger.com 740 61 16 16 May 2019
How NPR Is Pushing The Podcast Industry Forward | AdExchanger
https://adexchanger.com/digital-audio-radio/npr-pu...
2 AdExchanger.com 1171 64 15 16 May 2019
Adobe Hooks Into More TV Inventory As Addressability Slowly Coalesces | AdExchanger
https://adexchanger.com/digital-tv/adobe-hooks-int...
2 AdExchanger.com 969 63 14 16 May 2019
Beachfront Appoints Chris Maccaro As CEO To Ride The Video Ad Wave | AdExchanger
https://adexchanger.com/digital-tv/beachfront-appo...
2 AdExchanger.com 810 62 14 16 May 2019
Panoply Lays Off Editorial Staff In Transition To Focus On Tech | AdExchanger
https://adexchanger.com/digital-tv/panoply-lays-of...
2 AdExchanger.com 1264 63 15 16 May 2019
Roku Assembles “Justice League” Of Measurement Partners For OTT Advertising | AdExchanger
https://adexchanger.com/digital-tv/roku-assembles-...
2 AdExchanger.com 735 63 14 17 May 2019
Programmatic's Slow Payment Problem Puts A Strain On The Industry | AdExchanger
https://adexchanger.com/exchange-ideas/programmati...
2 AdExchanger.com 1893 66 15 16 May 2019
Apsalar and Singular Merge With An Eye On Busting Mobile Data Silos | AdExchanger
https://adexchanger.com/mobile/apsalar-singular-me...
2 AdExchanger.com 981 62 14 16 May 2019
Startup Backed By A Crew Of Angels, Including Jonah Goodhart, Raises $6.8 Million Series A To Gather Self-Declared Data | AdExchanger
https://adexchanger.com/mobile/startup-backed-crew...
2 AdExchanger.com 1029 64 14 16 May 2019
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AdRoll Exceeds $300M Revenue Run Rate, Names Adap.TV Vet Toby Gabriner President | AdExchanger
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AdRoll Names Former Adap.tv Chief Toby Gabriner As CEO | AdExchanger
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AdRoll Rebrands, Splits Into B2B And B2C Divisions | AdExchanger
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Do Advertisers Like Outstream Video? | AdExchanger
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ANA/White Ops: Ad Fraud Will Actually Go Down In 2017, From $7.2 Billion To $6.5 Billion | AdExchanger
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About.com Retires, Rebrands As Vertical Publisher Group Dotdash | AdExchanger
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Demandbase’s New Chief Privacy Officer Weighs GDPR's Impact On Ad And Mar Tech | AdExchanger
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Dynamic Creative And The Rise Of The Automated Brand | AdExchanger
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Dynamic Yield Raises $31M To Drive Machine Learning For Retail Marketers | AdExchanger
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Experian’s Marketing Suite Becomes Cheetah Digital As It Seeks To Modernize | AdExchanger
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Facebook Instant Articles: A Trojan Horse For Audience Network | AdExchanger
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Flashtalking Merges With Spongecell To Fuel US And Global Expansion | AdExchanger
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IAB Tech Lab Unveils Transparency Framework For Assessing Data Segments | AdExchanger
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IGN Publisher Ziff Davis Rewrites Its Video Playbook | AdExchanger
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Integral Ad Science Unveils Pre-Bid Video Segments To Boost Viewability By The ‘Threshold’ | AdExchanger
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Malware Surfaces In Facebook Ads; Holding Companies Prepare To Spend Big On Amazon | AdExchanger
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Media.net Has Been Quietly Helping Publishers Move To Server-Side Bidding | AdExchanger
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MediaMath CMO Joanna O’Connell Exits, Returns To Forrester | AdExchanger
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Big Layoffs At AudienceScience; Publishers Get No Money For Instagram Stories | AdExchanger
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Oracle To Acquire Digital Measurement Firm Moat | AdExchanger
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Penske Media Pilots ‘Player Bidding’ With SpotX And JW In A Bid To Boost Video Revenue | AdExchanger
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It’s Pin A Long Time Comin’: Pinterest Adds Search Advertising | AdExchanger
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Podcast: Merkle's Data Worldview | AdExchanger
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Rakuten’s Neal Richter Works To Make Programmatic Transparent | AdExchanger
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REI Scales New Personalized Peaks With Weather-Triggered Social Ads | AdExchanger
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Standard Media Index: YouTube’s Direct Ad Spend Down 26% In Q2 Amid Brand Safety Crackdown | AdExchanger
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The New York Times Touts TV And Voice In NewFront Pitch | AdExchanger
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Spotify Opens A Programmatic Sales Channel; Unilever Buys Dollar Shave Club | AdExchanger
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Time Inc. To Acquire Adelphic And Build A ‘People-Based DSP’ | AdExchanger
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ComScore Analyzed Cord-Cutter Behavior; Verizon Will Likely Be Slow To Integrate Yahoo | AdExchanger
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Higher Ed Embraces Advanced Ads; Who Influences The Influencers? | AdExchanger
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Video Scarcity Pushes Publishers To Consider Context – Not Just Reach | AdExchanger
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AdExchanger Talks Podcast Epsiode 29: AdRoll Rolls On
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Podcast: GroupM's Social Life | AdExchanger
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Podcast: Marketing Finds Its Voice | AdExchanger
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Campbell’s Taps Into Pinterest Data To Soup Up Its Content Strategy | AdExchanger
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Ecom Startups Purple And MVMT Take The Drudgery Out Of Cross-Channel Data Wrangling | AdExchanger
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Is It Even Worth Working With P&G? 9 Ad Tech CEOs Sound Off | AdExchanger
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Kraft CMO: First-Party Data Fuels Content And Ads | AdExchanger
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Regulatory Challenges Stall Programmatic Pot | AdExchanger
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Retailers L’Occitane And Alice + Olivia Merge Marketing With The UX | AdExchanger
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Unilever CMO Keith Weed Demands Ad Platforms Make “A Positive Contribution To Society” | AdExchanger
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Agencies Ramp Up Facebook Expertise With Blueprint Training Certification | AdExchanger
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Cannes 2017: Media And Creative Agencies Vie For Programmatic Creative Control | AdExchanger
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Demystifying Agency Data Platforms | AdExchanger
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Goodway Group Prez Jay Friedman Fights The Good Fight Against Last-Click Attribution | AdExchanger
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Havas’ Hybrid Approach To Programmatic | AdExchanger
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iCrossing President On Voice Search: 'I Don’t Even Think Google Knows How It Will Develop' | AdExchanger
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IPG At Industry Preview: It’s Not Just About Providing Value, It’s About Proving It | AdExchanger
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IPG’s Michael Roth Says CPGs Are Coming Back | AdExchanger
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Magna: OTT Will Reach $2 Billion In 2018 | AdExchanger
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Mindshare, Jivox And AppNexus Launch Solution To Tie Programmatic With DCO | AdExchanger
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Omnicom’s PHD Leans Into The Future Of The Media Plan | AdExchanger
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Adobe Integrates Analytics And Audience Manager To Connect Marketing To Media | AdExchanger
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Allison Schiff | AdExchanger
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Aside From GDPR, Many Changes On The Horizon For User Data | AdExchanger
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Attribution Is Nice, But Who’s Taking Responsibility For Validation? | AdExchanger
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Can Facebook Catch Up To Google In Travel Advertising? | AdExchanger
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Hard Or Soft, Brexit Will Be Tough On Ad Tech | AdExchanger
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Marketers, When Using Geofencing To Watch Consumers, Regulators May Be Watching You | AdExchanger
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Mobile Performance Advertising Is Broken. Here’s How To Fix It | AdExchanger
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We Need Ad Fraud Measurement Standards | AdExchanger
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Oracle, Salesforce, Adobe, TTD, Oath, Indie SSPs, Roku And LiveRamp Must Come Together | AdExchanger
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People-Based Marketing’s Biggest Problem: The Retargeting Conspiracy | AdExchanger
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There Are No Organic App Downloads | AdExchanger
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This ‘Oil’ Should Fuel Creative Campaigns, Too | AdExchanger
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Through Consolidation And Net Neutrality Repeal, The Duopoly Becomes A Lots-More-Opoly | AdExchanger
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Is Transparency Fueling Advertiser Paranoia? | AdExchanger
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Understanding The Value Of Ad Inventory: Targeting Is Only Half The Battle | AdExchanger
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Vendors Shouldn’t Fear Incrementality | AdExchanger
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Is Viewability Part Of The Archaic Or Part Of The New? | AdExchanger
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What Happens When Telcos Stop Sharing their Location Data? | AdExchanger
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With Google Barring DMP Pixels on GDN, Has It Thrown Baby Out With The Bath Water? | AdExchanger
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Acxiom CEO: 'Signs' That Facebook May Reverse Data Import Policy | AdExchanger
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Why Ad Tech And Agencies Are Turning To Employee Data Science Courses | AdExchanger
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Data Monetization Startup Narrative Helps Buyers And Sellers Find Each Other And Clinch The Deal | AdExchanger
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Experian Buys Device ID Firm 41st Parameter for $324M, Gets AdTruth In The Bargain | AdExchanger
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Ghostery Sheds Its Ad Tracker, Sells Off Its Plug-In To Focus On Compliance | AdExchanger
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Investors From Ad Tech And Politics Contribute To SafeGraph's $16M Series A | AdExchanger
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Tapad Is Getting Out Of The Media Services Game | AdExchanger
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BBC Launches First-Ever Audio Ads On Podcasts | AdExchanger
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Panoply Courts Big Brands With Audience-Based Podcast Buys | AdExchanger
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Podcast Upfront 2018: Networks Get Numbers To Back Up Their Shows | AdExchanger
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CEO Bill Demas Bets On Massive Growth For Shopkick, The Pokémon Go Of Shopping Apps | AdExchanger
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AT&T’s Play Against The Duopoly Hinges On Scaled Addressable TV And Brand Dollars | AdExchanger
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DISH Opens A Programmatic Exchange, Enables RTB
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With The Rising Tide of Streaming Services, Tune-In Becomes Data Driven | AdExchanger
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Adobe Will Buy Ecom Platform Magento For $1.68B | AdExchanger
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Dynamic Yield Snags $32M In Series D To Up The Ante On Personalization | AdExchanger
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Kahuna Raises $45 Million And Explains Why Marketers Need A Different Email System | AdExchanger
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Connatix Raises $15M Series A To Help Publishers Navigate The New Video Ecosystem | AdExchanger
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ContentSquare Raises A $42M Series B To Democratize Data Analytics For Ecomm Brands | AdExchanger
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LUMA Partners’ Brian Andersen: Finding The Hot Spots In A Cooling Market | AdExchanger
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Why Do Public Companies Jump To Private Equity Firms? | AdExchanger
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Today’s CMO Must Redefine Marketing And Identity | AdExchanger
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Would Adobe Buy Marketo To Become A Major B2B Player? | AdExchanger
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2017 Marketer’s Guide To Location Data | AdExchanger
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AB InBev Gets Its Buzz On With A Blockchain-Enabled Mobile Campaign | AdExchanger
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Android And iOS Updates Pump The Brakes On Location Data | AdExchanger
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App Marketers Learn From Ad Tech, Even As They Abandon Ads | AdExchanger
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AT&T Can Acquire Time Warner, District Court Rules | AdExchanger
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Brands Think Outside The Box With OOH-Triggered Retargeting | AdExchanger
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Drawbridge Exits Media Business In Europe Before GDPR Storms The Castle | AdExchanger
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Ericsson Emodo Beefs Up Its Ad Tech Chops With Placecast Acquisition | AdExchanger
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Ericsson Is Rolling Out A Mobile Ads Platform For Telcos | AdExchanger
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Ericsson’s Mobile Ad Platform Taps Telcos To Validate Location Data | AdExchanger
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Ericsson’s Mobile Ad Platform For Telcos Is Ready For Business | AdExchanger
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Fairmont Tests Facebook Travel Ads – And Is Hungry For More | AdExchanger
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Google Allows Targeted Ads Based On First-Party Data | AdExchanger
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In-App Header Bidding Is Hot. Next Up: Facebook | AdExchanger
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In A Marketing Cloud Space Full Of Goliaths, Apsalar Wants To Be Its Mobile David | AdExchanger
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What Is A Mobile DSP? | AdExchanger
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Pinsight Taps Carrier Data To Verify The Accuracy Of Location-Based Campaigns | AdExchanger
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ProYo Scoops Up Market Share With Location Data-Infused Marketing Strategy | AdExchanger
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UK Airline Monarch Tries Cookieless Attribution To Cover Data Gap | AdExchanger
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Verve Snaps Up Receptiv To Take A Bite Out Of The In-App Video Market | AdExchanger
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Wedding Planner Platform The Knot Says ‘I Do’ To Mobile | AdExchanger
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How Private Exchanges Are Changing The Standards For Programmatic Native | AdExchanger
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Xaxis-Owned Plista And Jivox Hook Up To Blend Native With Dynamic Creative | AdExchanger
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Luma And JEGI: Ad Tech Companies Shouldn’t Bet On A Chinese Buyout | AdExchanger
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Ad Tech Vendors Wrestle With IAB Europe’s Transparency And Consent Framework | AdExchanger
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Ad Trade Groups Sound The Alarm As Apple Closes The First-Party Cookie Jar | AdExchanger
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Ads.txt Study Shows Huge Publisher Losses To Domain Fraud | AdExchanger
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Why AOL Came Back While Yahoo Came Up Short | AdExchanger
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Why Criteo Is Battling Fierce Headwinds In 2018 | AdExchanger
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Criteo’s Direct Bidder Gives Publishers First-Price Auction Option | AdExchanger
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How Dish Uses Non-Cookie Browser Data To Recognize Online Audiences | AdExchanger
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Flashtalking Acquires Encore, Adds Attribution Services To Its Offering | AdExchanger
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Google Plans To Join The IAB Europe GDPR Framework, But The Devil Is In The Details | AdExchanger
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IAB Europe And IAB Tech Lab Go Live With GDPR Consent Framework | AdExchanger
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Index Exchange Halts Bid Caching, Used Auction Game For 50% Of Impressions | AdExchanger
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Salesforce Marketing Cloud CEO Stutz On Data, Paid Media And The “Passing Fad” Of The CDP | AdExchanger
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TAG Goes Full Steam Ahead With Its Anti-Fraud Program | AdExchanger
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Tracking The Fallout From Safari's Tougher Cookie Stance | AdExchanger
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Trivago Takes A Vacation From Manual Data Input With Datorama | AdExchanger
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The TrustX Transparency Train Is Picking Up Speed. Next Stop: The Trade Desk | AdExchanger
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Twitter Vet Will Carty, The NAI’s New Public Policy Veep, Is No Fan Of Regulation | AdExchanger
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Who Will Buy LiveRamp? A List Of Favorites, And Dark Horses | AdExchanger
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Will Ads.cert Be The IAB’s Next Big Inventory Clean-Up Play? | AdExchanger
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Zeta Global Buys Boomtrain, Adding Machine Learning Mojo | AdExchanger
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Zeta Global Raises $140 Million – And Is Ready To Go Shopping | AdExchanger
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Adaptive Intelligence Apps: Oracle Tells Its AI Story | AdExchanger
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AudienceScience Shuts Its Doors Less Than A Month After P&G Client Loss | AdExchanger
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Big Changes Coming To Auctions, As Exchanges Roll The Dice On First-Price | AdExchanger
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DoubleClick No More! Google Renames Its Ad Stack | AdExchanger
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Facebook Gives Advertisers More Info On Where Their Ads Are Running – But Is It Enough? | AdExchanger
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Facebook Shares More Audience Data Via Carefully Controlled 'Clean Rooms' | AdExchanger
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Forrester DSP Wave Finds That 'Differentiation Is Subtle' | AdExchanger
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Google Offers Refunds For Fraud, But Only On Its Own Terms | AdExchanger
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Google Sharply Limits DoubleClick ID Use, Citing GDPR | AdExchanger
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Hulu Launches Dynamic Ad Insertion, Hits 20 Million Subscribers | AdExchanger
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McAfee Uses TechTarget’s Reader Data To Boost Account-Based Marketing | AdExchanger
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In New Sell-Side Push, Facebook Trials Header Bidding And Tie-Ins With Native SSPs | AdExchanger
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Pubs, Ad Tech Firms Batten Hatches As Chrome Ad Blocking Deadline Nears | AdExchanger
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Rubicon Got Rid Of its Buy-Side Fees – But Who Else Is Charging Them? | AdExchanger
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Sovrn Buys OnScroll To Amp Up Viewability | AdExchanger
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Zuck Speaks: Facebook Restricts API Data Access And Shares Updates On User Privacy Efforts | AdExchanger
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Expect A Contraction Of The Supply Chain In The Leadup To GDPR | AdExchanger
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FTC Report Drills Down On Cross-Device, But Has Little Fresh Advice To Share | AdExchanger
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After Google's $5B Antitrust Fine, Will GDPR Enforcement Be Next? | AdExchanger
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As GDPR Looms, Privacy Tech Is On The Rise | AdExchanger
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How The California Consumer Privacy Act Stacks Up Against GDPR | AdExchanger
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Mar Tech Preps As GDPR Looms | AdExchanger
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Publishers Archives | AdExchanger
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The Associated Press Uses AI To Boost Content And Video Volume | AdExchanger
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Clique Media Group Unleashes Slackbot To Boost Audience Development | AdExchanger
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GQ Buys Into Commerce Content | AdExchanger
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Meredith Closes Time Inc. Deal, Forecasts $700 Million In Digital Revenue This Year | AdExchanger
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Cannes Q&A: New York Times CEO Calls For Ad Tech Reform | AdExchanger
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Tickld Makes Content Promotion A Science With Better Analytics | AdExchanger
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AppLift Archives | AdExchanger
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Bloomberg’s Bullish Plan To Make Digital Media Work | AdExchanger
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Brand-Safety Fear Factor | AdExchanger
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Bustle Uses Old-Fashioned Tactics To Win At New Media | AdExchanger
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CRO Sam Stahl Turns Up The Heat On Food52’s Ad Sales Biz | AdExchanger
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Mobile App Bidding And The Next Horizon Of The Waterfall | AdExchanger
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CEO Stephenson: AT&T Will Acquire More Companies 'In The Coming Weeks' To Support Ad Unit | AdExchanger
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How Set-Top Box Data Is Changing TV Buying | AdExchanger
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Dow Jones Navigates Native Video | AdExchanger
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How OTT Video Is Transitioning The Ad Insertion Model | AdExchanger
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Missed Opportunities: Creative Testing For TV | AdExchanger
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Removing Risk From Content Investment: A Network’s Survival Guide | AdExchanger
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The Squeeze Is On: The Battle For Brand Advertising Budgets Will Be Won By 2020 | AdExchanger
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The Telcos Just Strengthened Their Arsenal In The Fight For Brand Advertising Dollars | AdExchanger
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The Underlying Challenges Of One-To-One TV Targeting | AdExchanger
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TV Advertising Readies For The Performance Of A Lifetime | AdExchanger
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The VMVPD: Cable’s Answer To Cord Cutting | AdExchanger
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Will Advanced TV Force Innovation In Law And Regulation? | AdExchanger
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